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Marketing For Lawyers: Strategies to Boost Your Business

Whether you’re at the helm of a small law firm or a freelance, you’ve surely wondered what marketing strategies for lawyers might work best to give your business a boost. Although it is true that innovation in the legal sector is limited – a study by the Enterprise Research Center describes this sector as one of stability rather than change – it does not have to be this way when creating a marketing plan.

Make Google Adwords Your Ally

However, it should also be borne in mind that specializing in a particular service also involves risks – as you can imagine, the size of your market will be smaller, and the possibilities for growth more limited. Therefore, you should study in depth the potential of your niche and its long-term profitability before launching as a specialist.

Take Care Of The SEO Of Your Website And Create Valuable Content

While it is true that the changes that Google has introduced in recent years have impacted the performance of organic results – according to a study by the famous SEO platform Moz, the CTR of organic results has lost 25% of the share of Clicks on computers and 55% on mobile devices – users still keep clicking on these types of results, so the more presence you get in Google SERPs – whether organic or paid – the better.

Consult Your Clients Directly About The Service You Provide

You can start by sending your most loyal clients an email asking them, for example, what makes you stand out, that is, what you have done that they have not seen in any other law firm. Don’t settle for generic responses like “I’ve known you all my life,” or the like. Make sure to collect strong arguments, and once you have them, start evaluating how your service can be even better and, consequently, irreplaceable.

It is very important that you write a good questionnaire with the help of a professional in this area, to determine exactly the key aspects of your service that you can improve, and obviously, those that you can strengthen, remember that unexpected information, and do not add customer value, can be considered annoying and even counterproductive. The client has to know that his answers will give him a better result, remember: the protagonist should always be the client and not the lawyers of your firm.

Genuine Proactivity And Quality Of Service

Law firms nowadays have to be proactive towards the needs of your clients and have the solution to their problems before they arise. Those times of the classic Lawyer, who expected to be consulted by a client when he was in the middle of a legal problem, are already in the past.

Today the client expects to be shown, in a very genuine way, that they have them in mind and are seriously concerned with solving the cases presented to them, as soon as possible, and that they see you as more than a “problem solver.” an anticipator and support to avoid them.

There are many law firms that are already working like this, and it is very easy to find them on the Internet. Are you already doing this in your firm? Are you easy to find on the Internet, with these characteristics?

Perhaps at this point, something very interesting is revealed about the principles of Inbound Marketing, which we have been presenting as a possibility to improve the services of your law firm. The fact is that this model seems to transcend the world of advertising and marketing, and it looks like a trend of our times that perhaps has been permeating other service professions, including Lawyers, of course.

How To Draw Clients For Your Law Firm?

It is very common these days that law firms spend more and more time and money investigating what they can do to attract new clients, or in any case, suitable clients, a concept that depends on their particular expectations. Well, it is necessary to underline that people are not entirely interested in how much an attorney knows, but how they can solve something specific and surely very individualized. Clients seek help to improve their legal results, or to solve a legal problem, either personally or professionally, and this is usually more relevant to them (in general terms) than the lawyer’s career or CV.

And how could you prove to a potential client that you are their best option? How could that potential client see in the services of your office the solution you are looking for?

The first step in developing a lawyer’s marketing strategy is to thoroughly reflect on who your potential client is. If you want to provide an excellent legal service, you must put aside the generalities and position yourself as the expert in your specialty, as clients increasingly seek specialists. Think that those people who need your services urgently will trust you rather than a general lawyer.

When the content you generate is well focused and managed, you are on the right path to becoming a magnet for your potential customers, that is, customers will come to you as a result of the attraction generated by your valuable and useful message. Currently, digital platforms offer an interesting variety of opportunities for a brand to become stronger, and, definitely, the name of a law firm is no exception. The truth is that few firms have an assertive plan that manages to capture opportunities that really become clients.

It is also necessary to highlight that many Lawyers use LinkedIn and Twitter, to cite perhaps the most used social networks in this professional sector, but most frequently fail in the content strategy and, consequently, harm positioning and customer acquisition. Other law professionals regularly blog, and while they may be very valuable and interesting content, most use (very) legal language that far from impressing or helping, generally ends up chasing away their audience at the speed of a click of the mouse. “close” button.…

Legal Marketing Trends for Law Firms

Legal marketing is undoubtedly booming. And in addition, law firms must be more proactive in finding clients.

In an increasingly competitive legal industry, advances in technology and an ever-changing digital marketing landscape mean that law firms must adapt and innovate. If they don’t, they risk falling behind, while others move forward.

So how do you surf the wave? A good start is to learn about industry trends. Knowing them and following them up increases the chances of not becoming obsolete.

Visual content makes more impact

The visual content consists of photographs, graphics, and videos. A study shows how nearly half of Internet users have re-shared photos or videos.

The visual content is powerful, and there is no question about it. And more law firms will approach him over time. There are several examples of law firms that successfully use visual content.

Podcasts can be exploited by law firms

The growth of podcasts in recent years is very relevant. An astonishing 64% of people listen to podcasts through mobile devices such as smartphones and tablets.

There are law firms that are already taking advantage of this trend. We are likely to see this type of content begin to connect with more potential legal service clients as low-cost podcasting services increase.

Technologies and the digital legal marketing landscape are always changing. That’s not to mention the growing number of law firms out there. But by focusing on these top nine trends in legal marketing, you are sure to be able to identify opportunities for improvement that will help you stay “riding the wave.”